Coca-Cola × Waave
Coke Pay
Tokenised programmable value, redeemable anywhere in the world.
The Vision
Banks fund tokenised value that becomes redeemable Coke
Waave's infrastructure enables banks and financial institutions to fund tokenised programmable value — digital tokens pegged to real monetary value that are redeemable as Coca-Cola products across any channel, anywhere in the world.
This transforms traditional payment rails into a programmable commerce layer where every token carries embedded brand value, loyalty mechanics, and redemption logic.
How It Works
Four steps from token to product
The tokenised flow is designed for simplicity. Whether a customer purchases a token, receives one as a gift, or earns it through a promotion — the path to redemption is always frictionless.
Purchase or Receive
Acquire tokens via purchase, reward, or promotional airdrop
Store in Wallet
Tokens live securely in a digital wallet on any device
Present at Channel
QR code, tap, or one-click redemption at any point of sale
Redeem for Product
Exchange token for a Coca-Cola product instantly
Channels
Redeemable everywhere your customers are
Coke Pay tokens are channel-agnostic. A single token can be redeemed at a grocery store, a vending machine, a food delivery app, or a quick-service restaurant — creating a truly omnichannel programmable value ecosystem.
E-Retail
Woolworths, Coles, Chemist Warehouse
Major retailersVending Machines
VendSwift network
10,000+Food Service
UberEats, Menulog, DoorDash
Delivery platformsQSR Apps
McDonald's, KFC, Hungry Jack's
In-app redemptionCo-Marketing Power
Brands send free Coke tokens to millions
Tokenised Coke becomes a co-marketing currency. Any brand can purchase and distribute Coke tokens to their audience — driving engagement, creating surprise-and-delight moments, and generating measurable redemption data.
The token carries both the partner brand and Coca-Cola — a dual-branded digital asset that lives in the consumer's wallet until redeemed.
"Netflix launches Stranger Things Season 5 → sends a free Coke token to 10M subscribers → redeemable at any channel worldwide."
Stan sponsors a Coke token to every new subscriber — instant brand affinity.
Ecosystem Partners
Proven at Scale
Coke ON Japan
Japan's Coke ON app demonstrates the full vision at national scale — loyalty, cashless payments, and subscriptions unified in a single vending ecosystem.
Smart Vending Network
Bluetooth-connected machines across Japan
Loyalty App Interface
Stamps, tickets, and rewards in one app
Coke ON Pay
Tap to pay — cashless and seamless
Tens of millions
App downloads
15 stamps
= 1 free drink
¥2,700/mo
Subscription plan
Loyalty Mechanics
Stamps
1 stamp per drink at compatible machines
Drink Tickets
15 stamps converts to a free drink ticket
Coke ON Walk
Earn stamps by walking — pedometer rewards
Receipt Scan
Scan retail receipts to earn bonus points
Cashless Payment Flow
Coke ON Pass — Subscription Model
¥2,700/month
One drink per day from any participating machine. Promotional pricing at ¥1,350.
Predictable Revenue
Shifts heavy users from per-transaction to recurring revenue with daily habit formation.
Embedded Discount
Savings vs. ad-hoc purchasing (~¥3,600/mo) positioned as membership, not couponing.
Platform
Capabilities
Digital Token Wallet
Secure storage for tokenised value
Token Sharing
Gift tokens to friends and family
Gamification
Stamps, challenges, and reward loops
Single API
One integration for all channels
AirDrop to Users
Mass-distribute tokens instantly
NFT Creation
Limited-edition collectible tokens
Data Analytics
Real-time redemption insights
Tokenisation Engine
Convert value into programmable tokens
QR / One-Click
Frictionless redemption at POS
KYC & Compliance
Built-in identity verification
Scale & Roadmap
From pilot to global scale
Pilot
100k users · 10.6k points of payment
Year 1
Scale
1M users · 48k points of payment
Year 2
Optimise
10-20% transaction volume off cards
Year 2-3
Global
International rollout begins
Year 3+
Regulation & Trust
Waave handles compliance
All regulation, data privacy, and financial compliance managed end-to-end.
ACCC Compliant
Australian Competition & Consumer Commission
Consumer Data Right
CDR-ready data sharing framework
AUSTRAC Registered
Anti-money laundering & counter-terrorism
Global Vision
Australia is the perfect testing ground
A sophisticated, digitally-savvy market with world-class regulatory frameworks — the ideal launchpad before scaling globally.
Ready to tokenise your brand?
Partner with Waave to create programmable value that drives engagement, loyalty, and measurable ROI.
Get in Touch© 2026 Waave · Coca-Cola × Waave · Tokenised Programmable Value